Empty Gradient Gray Photo Studio Background
a black and white photo of Michelle Bufton

Hello! I'm Michelle. Let’s talk technical product management.

Dot
White Rays Background

I help people with projects that optimise, engage, teach, and change so they can amplify their impact.

as featured by

the microsoft logo on a white background
the yahoo research logo on a white background
the smashing magazine logo is shown on a white background
the interaction design foundation logo
Dot

My approach: Data-driven leadership

Across my 23-year career, I've relied heavily on a research and data-based approach. However, my obsession with affective engagement and user-centred design keeps me grounded.

There is nothing more magical than collaborating with passionate teams on projects that make an impact on the people they reach...and watching the numbers that prove it.

Extensive Technical Skillset

Areas of expertise

user-centred design

Adaptable project Management style

Collaborative culture building

Omni-channel Marketing strategies

Coaching & Development focus

Change Management

Dot

Case studies

A selection of work taken from projects a different points in the product lifecycle.

Introduction: digital futures

Launched technology-focused diploma program via strategic project planning.

GROWTH: COVID Travel Forecast

Developed forecasts for inventory and established pricing strategies.

COMING SOON

Maturity: DIGITAL PROduct PORTFOLIO

Technical product management for Fortune 500 brand partner portfolio

COMING SOON

Little Five Points' Halloween Parade photo of Santa on a motorcycle being followed by an animatronic Krampus float.
Dot

Lifecycle: Decline? Not on my watch

resurrecting an international theatre

Product management strategies applied to all aspects of introducing digital transformation and reconnecting the theatre with its grassroots community.

COMING SOON

The numbers speak for themselves...

115

satisfied clients

6

country Portfolio

23+

years of experience

Select Brands I Have Worked With

the logo for the British Computer Society: the chartered institute for it
jQuery Foundation logo
the nbc comcast logo on a white background
the verizon logo
the xfinity logo
The NHS logo
headshot photo of Michelle Bufton

Michelle

Bufton

Senior Product Manager

Let’s discuss your project.

a location pin icon on a white background
an icon of a phone on a white background
an email envelope icon on a white background

Cardiff &

Shropshire, UK

+44 7377 413154

shellgreenier@gmail.com

Copyright © 2024. All rights reserved.